A well-written and designed ‘about us’ page provides clear information about your company, the services or product it delivers, and for whom. Your writing style can reflect the personality of your business and speaks to your target audience. But if you really want your audience to connect with your business on a personal level, text falls short. That’s because trust is built through face-to-face contact. A corporate or promotional video is a great opportunity to deliver your message face-to-face and start building this trust. The power of video to make an emotional connection with the viewer makes it an incredibly effective communication tool.