A well-written and designed ‘about us’ page provides clear information about your company, the services or product it delivers, and for whom. Your writing style can reflect the personality of your business and speaks to your target audience. But if you really want your audience to connect with your business on a personal level, text falls short. That’s because trust is built through face-to-face contact. A corporate or promotional video is a great opportunity to deliver your message face-to-face and start building this trust. The power of video to make an emotional connection with the viewer makes it an incredibly effective communication tool.
If you're in the business of organizing events or conferences, an event video is a great way to convince prospective clients that you're the best choice to plan their events. It provides you with an opportunity to not just tell them about your experience and skills, but also to show them the professionalism of your team and the style and ambiance of your events. Video is also an effective way of inspiring guests, delegates, and speakers to attend, and serves as a lasting reminder of a great day.
A well-written and designed ‘about us’ page provides clear information about your company, the services or product it delivers, and for whom. Your writing style can reflect the personality of your business and speaks to your target audience. But if you really want your audience to connect with your business on a personal level, text falls short. That’s because trust is built through face-to-face contact. A corporate or promo video is a great opportunity to deliver your message face-to-face and start building this trust. The power of video to make an emotional connection with the viewer makes it an incredibly effective communication tool.
Sponsoring an event puts your company in the spotlight of your target market. Your business may be featured in the event program or on the event website. On the day of the event, you may have banners with your logo, a sponsor stand, or hand out branded gifts. But after the event the effect of your contribution may start to lose its momentum as people go back to daily business. A sponsor video allows you to extend your brand's exposure beyond the event date and maximizes your exposure as sponsor of the event. Video also helps you to reach a wider audience online, rather than only the event participants.
During a Thematic Meeting on Awareness Raising Campaigns organized by the Khartoum Process, tasfilms produced six video interviews with speakers and participants of the event. In the video above, Vivianne van der Vorst of the International Organization for Migration summarizes the results of the research that she presented during this event. You can watch the video interviews with the other experts here:
